Joseph Hoffend is with ITX Corp. based in Rochester, NY. ITX is a software product innovation firm with over 200 employees in 7 countries with offices in Portland, Oregon, Rochester, NY and Cincinnati, OH.
Joe has been working in technology for as long as he can remember. How long can he remember? Well, it all started with a Southpark fan site of all GIFs hosted on Geocities. An entrepreneur at heart, in high school Joe co-founded a startup, GotFrag.com, a media site with the goal of providing the leading coverage of competitive video gaming. Over several years, the site reached over 700,000 unique visitors a month, averaged 10 million page views a month, and had over 1,000,000 registered users. Eventually the company was acquired, and Joe joined the team at ITX which specializes in delivering custom software products. Joe is passionate about delivering phenomenal user experiences. He uses personas, analytics, user research, and a continuous innovation mindset to iterate any and all solutions for each problem he is working hard to define and solve the best it can be solved. In Joe’s down time, he can be found watching reruns of “The Office”. Joe someday hopes his kids will be in the next graduating class for Scott’s Tots. Great Scott!
ITX has built a passionate team of technologists and artists that inspires him every day with the magic that they produce for their clients. ITX is pioneering the way that software products are built and creating best practices for startups and fortune 100 companies alike. They are pushing the limits on what is possible with technology and bringing some of the most inspiring software to life.